Our brand In Changing Our Lives, we pride ourselves on our unique brand. These elements are what makes up this brand: Bravery As a team and an organisation, we are brave in the work we do and we are not afraid to be maverick. We know that changing cultures, attitudes and behaviour takes courage, time and persistence but must be met with grit, determination and a will to succeed. Outcome driven We focus on achieving outcomes that result in equality and social justice. We work in coproduction with people to create approaches and find solutions that will achieve those outcomes. Community development We work in the heart of communities as we know the people in those communities are often best placed to find solutions and take action to bring about change. Informed practice Our experience, evidence and values inform all of our work. Whether we are carrying out a Quality of Life review, lobbying for change or writing an ordinary life story, we pride ourselves on our progressive outlook, the accuracy of our information, and our attention to detail. This provides us with a solid footing to change policy and practice. Ethical If we accept funding or seek funding for a piece of work, this is because we believe the work will result in outcomes and is compatible with our values and brand. We are bold and this means sometimes we don't pursue certain areas of work or funding sources. We don't seek to grow the organisation for its own sake; neither do we hunt for funding to sustain areas of work that have little impact. Coproduction The philosophy and principles of coproduction underpin our entire approach. Coproduction is about people working together as equal and reciprocal partners, having the skills and knowledge to create opportunities and solve problems. We work in coproduction as we know from experience that this is the best way to achieve meaningful, long lasting solutions. Developing relationships Developing the right relationships is key to our success. We proactively build strategic partnerships and nurture alliances with influential, value driven people and organisations. We draw on these relationships to bring about improvements to people’s lives. Innovation and creativity We use progressive and creative approaches including media and the arts to communicate and engage with people and bring about positive change. Work local, think national We pride ourselves on improving people’s lives at a local level, and we take this learning and best practice to a national level.